One product video, 14 languages, 6 AI voices Subtitles, on-screen animations and AI voice-over for the Etherea DLX Z Series launch video
14 localized videos, six of them with a native AI voice, delivered end to end for Panasonic Heating & Cooling Solutions Europe and approved by its local marketing teams in every market.
Tasks
Transcription and time-coding
We transcribed the English narration of the 1:44 launch video and time-coded it, then split the source into two documents: the spoken narration for subtitles and voice-over, and the animated on-screen text (feature labels, energy-class callouts, pictograms). Some product labels were deliberately left in English at Panasonic's confirmation.
Translation into 14 languages
The narration and on-screen text were translated into Bulgarian, Croatian, Czech, Dutch, French, German, Greek, Hungarian, Italian, Lithuanian, Polish, Portuguese, Slovenian and Spanish by native marketing linguists in a single multilingual memoQ project. The brief: keep a marketing tone, feel free to adapt, and keep sentence length close to the source so the voice-over fits the picture.
AI voice-over in six languages
For German, French, Italian, Spanish, Dutch and Polish we generated a native AI voice-over, tuned the pronunciation of brand names and acronyms, had each track checked by a native linguist, and sent the audio to Panasonic for approval before touching the picture.
Video editing and graphics
Our video editor replaced every animated on-screen text layer, burned in the subtitles (with a background box added at the request of the Hungarian team), swapped the audio track and re-mixed it with the music. Our graphic designer rebuilt the localized pictograms, such as the "up to 20% energy saving" badge, in all 14 languages.
Client review in every market
Translations, voice-over tracks and finished videos were each reviewed by Panasonic's local marketing teams in the target countries, and we implemented their feedback language by language.
Challenges
No SRT, no shortcut
The on-screen text used animation effects that a subtitle file cannot carry, so the usual "translate the SRT and burn it in" workflow was off the table. Every language had to be delivered as a segment-numbered, time-coded bilingual table that the video editor could apply layer by layer.
Brand names that AI voices mispronounce
"Etherea", "nanoe™ X", "A+++" and "AI" trip up text-to-speech engines in every language, and each market had its own preference: Spain wanted "eterea" (never "eθerea") and "A triple plus", Poland wanted a clear pause between the letters of "AI" and a natural "stukrotnie" for "100 times", Germany had its own reading of "AI". Getting this right in six languages, consistently across the whole video, was the core of the work.
Fourteen reviewers, fourteen schedules
Each country's marketing team reviewed its own language, at its own pace, in up to three rounds (translation, voice-over, final video). Keeping 14 parallel threads moving, tracking which version was where, and closing the project cleanly took disciplined project management.
Length and timing
A voice-over only works if the translated sentence fits the same seconds as the English one. Linguists had to translate with the stopwatch in mind, and where a market asked for longer wording (Spain preferred "Inteligencia Artificial" spelled out instead of "IA") the audio had to be regenerated and re-timed.
Solutions
A two-track source
Splitting the video into a narration document and an on-screen-text document, each with segment IDs and timecodes, let translators, reviewers, the language engineer and the video editor all work from the same reference. Panasonic's reviewers could overwrite any segment directly; we merged the changes into memoQ so the translation memory stays clean for the next Panasonic video.
Pronunciation engineering instead of guesswork
Our senior language engineer built per-language phonetic respellings of the tricky terms, generated candidate takes, and had a native linguist listen to every version. Where the model still refused to cooperate on a single word, we edited at clip level rather than accept a compromise. The Polish track went through five iterations before both our linguist and Panasonic Poland were satisfied.
Approval gates before expensive steps
Every language passed three checkpoints: translation approved, then the voice-over approved as a standalone audio file, then the finished video approved. Because subtitles and graphics were only replaced after the voice-over was signed off, late pronunciation changes never forced a full re-edit.
One project manager as single point of contact
Panasonic's central marketing coordinator and ten local teams all dealt with one Edimart project manager, who ran the review rounds, kept track of every version and collected the approvals.
Going the extra mile on assets
When the French team asked for the raw project files and a still frame of a localized graphic to reuse in a video they had shot themselves, we exported it from the layered project and sent it the same day.
Results
Panasonic received 14 broadcast-ready videos, six of them with a native AI voice, and published them on its national YouTube channels across Europe. The first languages were delivered three weeks after kick-off. The German version, the last in the sequence, was approved by the German team after a single listening round, with no changes requested.
Feedback from the local teams during review was consistently positive. Panasonic Poland found the voice-over natural after one small pronunciation tweak, the Italian team declared the final cut perfect, and the Spanish and Portuguese teams signed off their languages after a single round of minor refinements.
The workflow, the pronunciation glossary and the translation memory built for this project are now reused on Panasonic's follow-up videos, which means faster turnaround and consistent brand pronunciation across every future launch.
"Panasonic appreciates the excellent cooperation with Edimart. Their professionalism, reliability, and customer-focused approach make them a valuable partner. We look forward to many more successful projects together."
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